NearInk

Brand identity for tattooist booking website, NearInk. The identity was inspired by a tattoo needle, with a sharp angular ‘N’ created to reflect this. A unisex neutral colour palette was created to compliment this, combined with Zona Pro typeface and modern imagery reflecting the demographic. Web graphics for smartphone, desktop and laptop were also created to unify the brand on a digital platform. Brand guidelines were written to ensure continuity across the brand identity for print and web applications.